Our Story

We believe every bride deserves beauty that feels effortless, radiant, and considered.

As a makeup artist, my work has always been rooted in enhancing natural beauty rather than transforming it. This philosophy has shaped a modern, skin-focused approach to makeup — one that feels timeless, comfortable, and completely personal. It allows each client to still feel like themselves, just more confident.

The brand is underpinned by professional expertise and experience. I am a qualified beauty therapist with many years of experience in skin health, which strongly informs the way I approach bridal makeup. Healthy, well-prepared skin is the foundation of any beautiful makeup look, and supporting my brides’ skincare journey is a key part of my process.

From the very beginning it hasn’t just been about makeup — it’s about creating an experience. An experience built on trust, professionalism, and genuine expertise, where honesty and kindness are at the heart of everything we do.

Makeup artistry is a collaboration. Working together as a team — artist and client — to bring a vision to life, while enjoying every moment of the process. Every brush stroke, every consultation, every detail is part of an experience designed to be remembered, cherished, and loved long after the day is over.

We can strive to be the best makeup artists in the world, but for me, it’s always about the full package. From the calm confidence of a trusted hand, to the joy of creating something beautiful together, my goal is to ensure every client feels cared for, empowered, and truly radiant.

Makeup is more than just what you see — it’s how it makes you feel, and the memories you take with you.

As an artist, growth is constant—there is always new knowledge to gain and skills to refine, which is why annual training and masterclasses are central to my development. Equally important is my responsibility to the industry and the environment. In 2025, I committed to reducing single-use items, eliminating disposable plastics, recycling empty beauty packaging, and adopting a low-waste approach, ensuring my work is both beautiful and sustainable. For every bride booked, a tree is planted in the UK or worldwide through TreeApp. This is just the beginning, with sustainability practices continuing to grow and evolve.